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The automotive retail purchase process is undergoing dramatic change. Consumers armed with mobile devices now have previously unavailable information at their fingertips that provide significant leverage in the sales transaction. At the same time, big data and sophisticated analytics allow original equipment manufacturers (OEMs) and auto dealerships greater insight into customers’ activities and buying behaviors.

For more details, download White Paper here:

pdf Automotive Retail in the Digital Age Automotive Retail in the Digital Age
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