Bridgestone Americas (Bridgestone) introduced the new Greatec M703 Ecopia ultra-wide base tire for long-haul and regional applications. Engineered for superior efficiency, the new Greatec M703 Ecopia replaces the Greatec M835A Ecopia, providing fleets with improved projected mileage, fuel savings, enhanced traction and outstanding retreadability1.
"Bridgestone's line of Ecopia products continues to improve with each new tire, and the Greatec M703 is the latest example of our team's ability to create a tire that directly addresses the needs of our customers," said Brian Cunningham, Vice President, Fleet Solutions, Bridgestone Americas. "With the M703, fleets can expect to see improved fuel efficiency and tire wear, which can help lower their total cost of ownership and help businesses improve their bottom line."
The new M703 utilizes a high-density tread pattern alongside a long-wearing compound to deliver excellent removal mileage. The tire's ultra-wide base casing helps fleets to predictably reduce their total cost per mile through premium performance across multiple efficiency metrics1. Additional key features of the M703 tire include:
The new M703 tire aligns with the Bridgestone E8 Commitment, which serves as an axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of 8 Bridgestone-like values starting with the letter "E." The M703 tire aligns with the "Efficiency" and "Economy" values.
1 Comparison based on the Bridgestone Greatec M703 Ecopia tire vs. the Bridgestone Greatec M835A Ecopia tire from internal testing. Results may vary depending on proper tire and vehicle maintenance, road conditions, and driving habits.
2Comparison based on the Bridgestone Greatec M703 Ecopia tire vs. the Michelin X1 Line Energy D tire from internal testing. Results may vary depending on proper tire and vehicle maintenance, road conditions, and driving habits.
