| Automechanika Malaysia - Malaysia International Trade Fair for Automotive Parts, Equipment & Service |
| Written by rachel_leung | ||||||
| Friday, 30 January 2009 | ||||||
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Visitors to view wide range of products from manufacturers and suppliers from 14 countries and regions Leading industry companies take part in the event Fringe programmes provide industry updates and networking opportunities Following the success of the previous event, the sixth edition of Automechanika Malaysia, (previously known as Automechanika Asia) will return to Malaysia at the Kuala Lumpur Convention Centre from 25 – 28 March 2009. Organised by Messe Frankfurt (HK) Ltd., Automechanika Malaysia is the only automotive parts and aftermarket trade fair organised in collaboration with Malaysia External Trade Development Corporation (MATRADE). Automechanika Malaysia is acknowledged as the leading automotive parts and aftermarket trade event in the ASEAN market. Exhibitors from 14 countries and regions including Australia, China, France, Germany, Hong Kong, India, Italy, Korea, Malaysia, Saudi Arabia, Singapore, Taiwan, Thailand and the United Kingdom have confirmed their attendance. A total of 150 exhibitors and over 5,000 trade visitors are expected to take part in this important biennial event. Exhibitors will be showcasing a comprehensive range of automotive product categories in 5,000 sqm of exhibition space, from Parts & Systems, Accessories & Tuning, Repair & Maintenance, IT & Management, Service Station to Car Wash. Leading industry companies take part in the event As the region’s major automotive parts and aftermarket trade platform, Automechanika Malaysia has attracted many leading brand names, including Unipac Engineering (M) Sdn Bhd, Launch Tech (M) Sdn Bhd and TORCO™. Unipac Engineering (M) Sdn Bhd has participated in every Automechanika Malaysia since it first launched. Mr David Yap Cheng Kee, Group CEO said: “This event has been a good platform to build our brand and we gained great exposure and market recognition through our participation. We will feature our latest innovative equipment and products for workshops, tyre servicing and lubrication.” Being optimistic about the automotive market, he added: “Car showroom sales will slow down across Asia-Pacific in tandem with the global financial situation. However, we anticipate this will boost the after sales service activities as consumers will postpone purchasing new cars and the demand for automotive equipment will be strong. Automechanika Malaysia will be an effective platform to promote automotive equipment in this unparalleled business opportunity. ” Fringe programmes provide industry updates and networking opportunities Running alongside the trade fair will be a series of value-added fringe programmes for attendees to explore the latest trends and industry developments and to network and exchange information with industry experts and peers. · Automechanika Academy – an in-depth discussion and exploration of topics on automotive original equippment and aftermarket by industry professionals · CATER Workshop on Mass Customisation of Vehicles – aimed at mass customisation of vehicles, this workshop will share state-of-the-art knowledge, results and the outcome of the CATER project which is supported by theEuropean Commission · Federation of Automobile Workshop Owners’ Association of Malaysia (FAWOAM) Annual Convention – an annual convention including seminars and training sessions, organisedby FAWOAM for its 3,000 members nationwide · Product Presentation – a platform for exhibitors to make a more detailed presentation of their products and services to a specialised audience Automechanika Malaysia is one of 13 global Automechanika fairs. For more information, please visit www.automechanika.messefrankfurt.com or send an email to autoasia@hongkong.messefrankfurt.com . -end- Background information on Messe Frankfurt Messe Frankfurt is Germany’s largest trade fair organiser, with 436 million euros in sales in 2008 (figure as of November 2008) and more than 1,400 employees worldwide. The Messe Frankfurt Group has a global network of 29 subsidiaries, five branch offices and 48 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2008, Messe Frankfurt organised more than 100 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 322,000 square metres of exhibition space, are currently home to nine exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com
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