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SkodaAuto India, one of the premium automobile manufacturers in India, said it will inaugurate 15 boutique showrooms across India by Dec 2010.

Inaugurating its first boutique showroom in Kolkata, Jia Auto Sales Pvt. Ltd, Thomas Kuehl, Board Member, Sales and Marketing, SkodaAuto India, said: “We plan to have 15 boutique showrooms in tier 1 and tier 2 cities across India by the end of December 2010.”

“The boutique showroom concept echoes Skoda’s philosophy to provide not just quality cars but also a quality ownership experience to our customers. This concept is a step to bring Škoda customers closer to the brand by providing them with a stylish and high level of functionality with ‘Customer touch Points’ in the high street areas of the metropoles where our customers can have easy access to all the information around the automotive and the Škoda world,” he added.

Promoting a distinctive automotive retail experience, the boutique showrooms will provide a platform for sneak previews of our upcoming models and Škoda fans no longer have to wait for the Auto Shows to see some of the latest cars from Škoda.

The boutique showrooms will also cater as an automobile education centre for children, students & enthusiasts through interactive gatherings.

The Kolkata showroom at Chowringhee Road will also offer the Škoda Merchandise collection, a complete range of high quality and exclusive Škoda branded products. Currently on display are fashion accessories, kit cars and car accessories.

Later in the day, SkodaAuto India further augmented their customer connect network in Kolkata by opening a dealership facility at Judges Court Road. The dealership, also a facility of Jia Auto Sales, was inaugurated by Thomas Kuehl and Amit Kumar Modi, Dealer Principal, Jia Auto Sales Pvt Ltd.

Commenting on the dealership opening, Kuehl said, “We have always received an overwhelming response from our Kolkata customers and we are confident that Jia Auto will play a vital role in strengthening our dealer base and continue to enhance the Skoda Customer Care experience. Our expansion strategy is to create a strong authorized dealer network in India to support our growing sales in the region.”

Currently SkodaAuto India has 3 dealerships in West Bengal. SkodaAuto’s dealership footprint spreads across 65 outlets and covers 50 cities & towns in India. The company continues to expand their and service network to meet local demand and has set a target of reaching 75 dealerships by this year-end.

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