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Equities research analysts at Morgan Keegan raised their price target on shares of O’Reilly Automotive (NASDAQ: ORLY) from $72.00 to $87.00 in a research issued note to investors on Friday. They currently have an “outperform” rating on the company’s shares.

Separately, analysts at Gabelli downgraded shares of O’Reilly Automotive from a “buy” rating to a “hold” rating in a research note to investors on Friday. Analysts at Morgan Stanley (NYSE: MS) initiated coverage on shares of O’Reilly Automotive in a research note to investors on Friday. They set an “overweight” rating on the stock. Also, analysts at UBS AG (NYSE: UBS) raised their price target on shares of O’Reilly Automotive from $75.00 to $82.00 in a research note to investors on Thursday. They now have a “buy” rating on the stock.

O’Reilly Automotive, Inc. is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, selling its products to both do-it-yourself (DIY) customers and professional installers. As of December 31, 2009, the Company operated 3,421 stores in 38 states. Its stores carry a product line, including, but not limited to, new and remanufactured automotive hard parts, such as alternators, starters, fuel pumps, water pumps, brake system components, batteries, belts, hoses, chassis parts and engine parts; maintenance items, such as oil, antifreeze, fluids, filters, wiper blades, lighting, engine additives and appearance products; accessories, such as floor mats, seat covers and truck accessories, and a line of auto body paint and related materials, automotive tools and professional service equipment.

Shares of O’Reilly Automotive traded down 0.42% during mid-day trading on Friday, hitting $75.81. O’Reilly Automotive has a 52 week low of $53.33 and a 52 week high of $76.88. The stock’s 50-day moving average is $69.14 and its 200-day moving average is $63.08. The company has a market cap of $10.306 billion and a price-to-earnings ratio of 23.66.

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